How To Use Retargeting to Win Back Website Visitors
Are you losing website visitors or local traffic? If you have started noticing a decline in your overall web stats, both traffic and sales, you might need to make a change to your online marketing strategy.
Running a local business, you still need to pay attention to your web traffic. In this modern age, it is difficult to rely solely on foot traffic and print advertising. One option that could help you gain back some of your lost traffic is retargeting for local business.
Retargeting is a type of online advertising that will ensure your past visitors are regularly reminded, via online advertising, to visit your website or order a new product or service. As a small business owner, you do not want to spend a fortune on internet advertising Retargeting can help you win back your website visitors and attract more local business.
How Retargeting Works
When you use retargeting, you are trying to get local visitors to come back and buy products or services that they have already looked at. This can help you cut down on your bounce rate while increasing the number of repeat visitors you have.Best of all, it does not cost a lot. Retargeting is often much more cost effective than other forms of marketing and advertising. Retargeting follows these steps:
- A consumer visits your website
- They browse your products or services
- They leave your website without making a purchase
- These visitors are retargeted with ads on external sources
- These visitors are then more likely to make a purchase
By keeping track of the visitors that browsed a particular product or service, but did not make a purchase, your targeted advertisements will reach them as they visit other websites or even social media platforms.
Seeing your advertisement will remind them about the product or service, increasing the chance of the consumer visiting your website and finally completing their order.
Why Retargeting Works
Retargeting is based on the idea that a visitor to a website may not always make a purchase the first time that they view a product or service. Many consumers decide to thoroughly research an item before making a purchase. They may visit your store in person, not make a purchase, and then go home and begin their research.
This can take days, and if they are not reminded, there is always a chance that they will forget about the product or service.
With local retargeting, you are drawing these visitors back in.The focus is here is repetition. Repeating information so that it will stick. This is the same concept behind using billboards and advertisements in the local paper. People will see your ad and remember taking a look at your products or services.
There are a few retargeting methods that are commonly used to get local traffic back to your website. This includes remarketing via online ads, search engine retargeting, CRM retargeting, and email retargeting. Each type of retargeting is performed in a different manner, but with hopes of obtaining the same types of results – repeat customers.
Remarketing is the term for retargeting that is performed using online advertisements based on products or service that visitors have previously viewed. A few lines of code are included on your web pages. When a visitor views one of these pages, their web browser stores a cookie that your advertising network uses to remarket ads.
When one of your previous visitors stops by a website that features advertisements from the ad network you use, they are more likely to see ads featuring the product or service they had previously viewed.
If you choose to use local remarketing, then you are going to want to hone in on people located in your area.The remarketing software you use should allow you to ignore IP addresses that are located in other regions.
Search Engine Retargeting
Search engine retargeting works in a very similar manner. When an internet user performs a search, the search engine stores a cookie with that search term. Ad networks use this to deliver retargeted advertising. To make the most effective use of search engine retargeting for your local business, limit your efforts to search engine users that are located in your city or region.
CRM retargeting is used with an email list that you have already generated through your own leads or email signup list.Using CRM retargeting software, the targeted email users are located and then delivered your advertisements while they visit other websites.
Are you using any retargeting strategies for your business? Please share in the comment section.