Pay Per Click

What Is Remarketing? A Beginner’s Guide No buzz word has more invaded the digital marketing psyche as of late than the term “remarketing.” But do you know what this word really means? Do you understand its importance? And even more so  — do you know how to use it? Did you know that over £3 trillion in … Read more

Is Google AdWords Right for my Business? Examining the Pros and Cons Building up an engaged audience can take a lot of time and effort and, while no marketer should discount the importance of organic traffic, investing in paid advertising such as Google Adwords on occasion, can help you get a significant boost in traffic … Read more

How To Use Retargeting to Win Back Website Visitors Are you losing website visitors or local traffic? If you have started noticing a decline in your overall web stats, both traffic and sales, you might need to make a change to your online marketing strategy. Running a local business, you still need to pay attention … Read more