In simple terms, your web pages have the potential to rank in Google™ if your content is about what people are searching for, and if other websites consider you reliable.
A well though out SEO strategy and SEO campaign from an SEO Company will build a website’s relevance with high quality, optimized content and increase a website’s authority by obtaining links from trustworthy websites.
Unfortunately, many SEO practices have recently drawn penalties (and in some cases caused businesses to be blacklisted by the search engines), as Google™ has made efforts to crack down on the tricks and backdoor techniques many an SEO Company have employed to game the system.
Despite what a less scrupulous SEO Company might tell you – there simply are no “magic bullets” — no secret formulas or back room tactics to miraculously leap to the top spot in search engine results.
It turns out, Google™ is looking for exactly what your customers are looking for from your business — Useful, relevant content that engages your audience and helps solve a problems. Whether that is answering a question or supply a product or service.
The statistics bear out some pretty stark truths. Over 85% of all action that results from search activity takes place from the first page of Google results…And an overwhelming percentage of that action occurs in the first 4 results at the top of the page. Your prospects – your future customers — are using search to take direct buying action, and if your SEO Company Scotland aren’t getting you noticed…You aren’t getting sales!