Update your business info for better visibility
Make sure your business information in the Business Profile is accurate, complete and engaging. This way you can maximise how often users find you when they search locally!
Enter complete and accurate data
Keep your information up to date so you can be found more easily. When a user is searching for something specific, they want the most relevant business near them that fits their criteria – which means it’s important not only have complete listings but also accurate ones!
Provide accurate information like, especially;
- Physical address
- Phone number
Claim/Verify your locations
To be on top in local search results, it’s important that you claim and verify your business locations across Google products like Maps and Search.
Keep your hours accurate
It’s essential to keep your business’ opening hours up-to date. This includes when you open and close as well as any special event or holiday openings that may occur throughout the year.
Manage & respond to reviews
Managing customer reviews is important for any business because it shows that you care about your customers. When a customer leaves feedback, make sure to reply and thank them! It could help improve visibility of your location on Google Maps or other search engines so be sure to have a proactive approach to reviews.
Add photos to your GMB
Google Business Profile photos are an essential tool for showcasing your goods and services, as well telling the story of what you do. The right pictures can also show customers that this is a business they should work with!
How Google determines local ranking
Relevance, distance and prominence are the three main factors that help the Google algorithm decide which businesses show up in local search results. For example, if a business is farther away from you but is more relevant or prominent than a business that’s closer to you, it will rank higher in the local search results.
Relevance is how well your local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance is how far each potential result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what we know about their location.
Prominence is how well-known a business is. Some places are more well-known offline, so search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results.
Google takes into account many factors when ranking a business. This includes information from the web such as links, articles, and directories. The number and quality of Google reviews also play a role in determining a business’ ranking. Additionally, how your site appears in search engine results pages (SERPs) is also important. To improve your ranking, follow SEO best practices.