Local SEO Services Scotland
Are you struggling to get your business to the top of Google Maps in Scotland?
You’re not alone. In fact, over half of all local businesses are missing out on the opportunity to be found online because they don’t have a strong presence in Google Maps. That means they aren’t getting the leads and sales that they deserve.
But it doesn’t have to be this way!
We can help with Local SEO Scotland to get you ranking higher than your competition.
That means more people find your business when searching for what you offer locally.
If you want more customers calling you or walking through your door, then we need to talk right now!
Our team specializes in helping small businesses like yours get ahead of their competition by ranking high on search engines like Google Maps and Bing Local Search.
By working with us, we will make sure that every customer who is looking for what you offer finds YOU first! It’s time to take back control of your marketing efforts and start seeing results from them today!
Why Your Business Needs Local SEO Services Scotland
Once you achieve better search engine rankings, you will see an increase in targeted traffic to your website – and that means more leads and sales for your business. We have the SEO experience and knowledge to help you achieve the results you desire.
What is Local SEO or Google Maps SEO?
Local SEO is a set of strategies designed to help your local business rank higher on Google Maps when people in your area search for the products and services your business offers. Common Local SEO tasks include;
- Claiming and optimizing a business’s Google My Business profile
- Posting updates and photos on Google My Business
- Acquiring, monitoring and responding to customer reviews
- Monitoring and building citations
- Tracking keyword rankings on Google Maps
- “localizing” your business website.
After analysing the behavior of millions of it’s users, Google found that people who search for certain types of businesses often want results from their local area. That’s why Google includes a proximity factor in their local search algorithm. This means that Google takes your location into account when you search for a local keyword, even if you don’t include a city name or “near me” in your search.
If you’re at work and want to get a sandwich delivered for lunch, for example, Googling “sandwich delivery” shows you a list of places near your office that deliver in your local area.
But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a sandwich delivered from somewhere close by.
How to Improve Your Ranking on Google Maps
location, they’ll find local results across Google in places like Maps and Search.
For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google Business Profile to claim and update your business information.
Update your business info for better visibility
Make sure your business information in the Business Profile is accurate, complete and engaging. This way you can maximise how often users find you when they search locally!
Enter complete and accurate data
Keep your information up to date so you can be found more easily. When a user is searching for something specific, they want the most relevant business near them that fits their criteria – which means it’s important not only have complete listings but also accurate ones!
Provide accurate information like, especially;
- Physical address
- Phone number
- Category
Claim/Verify your locations
To be on top in local search results, it’s important that you claim and verify your business locations across Google products like Maps and Search.
Keep your hours accurate
It’s essential to keep your business’ opening hours up-to date. This includes when you open and close as well as any special event or holiday openings that may occur throughout the year.
Manage & respond to reviews
Managing customer reviews is important for any business because it shows that you care about your customers. When a customer leaves feedback, make sure to reply and thank them! It could help improve visibility of your location on Google Maps or other search engines so be sure to have a proactive approach to reviews.
Add photos to your GMB
Google Business Profile photos are an essential tool for showcasing your goods and services, as well telling the story of what you do. The right pictures can also show customers that this is a business they should work with!
How Google determines local ranking
Relevance, distance and prominence are the three main factors that help the Google algorithm decide which businesses show up in local search results. For example, if a business is farther away from you but is more relevant or prominent than a business that’s closer to you, it will rank higher in the local search results.
Relevance
Relevance is how well your local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance
Distance is how far each potential result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what we know about their location.
Prominence
Prominence is how well-known a business is. Some places are more well-known offline, so search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results.
Google takes into account many factors when ranking a business. This includes information from the web such as links, articles, and directories. The number and quality of Google reviews also play a role in determining a business’ ranking. Additionally, how your site appears in search engine results pages (SERPs) is also important. To improve your ranking, follow SEO best practices.
Our Local SEO Scotland Services
Local SEO Audit
The 1st step in any Local SEO campaign is to carry out an-depth Local SEO audit. This tells us what areas need improvement to make you more competitive in Local Search.
Google Business Profile Management
We’ll make sure your Google Business Profile (formerly Google My Business) is claimed and fully optimised. We’ll also perform on going management as well as posting regular updates.
Website Local SEO
It’s important your business website is fully optimised for Local SEO. As well as the traditional on page SEO such as meta data, your content needs to be relevant to the area you are targeting.
Citation Building & Monitoring
A local citation is any online mention of the name, address, and phone number of a local business. These are typically registered in online business directories. We’ll regularly add new citations and monitoring existing citations for changes or errors.
Online Review Management
Acquiring and responding to online reviews of your business is critical for better google map rankings. Our review mamangement solutions will help protect and improve your reputation.
Local Link Building
Building backlinks to your website is a core SEO strategy. Local SEO requires a more focused approach. We’ll build links from local websites to increae your online prominence and authority.
Google Map Rank Tracking
It’s not enough to know you rank well in the centre of your target location. You need to know your rankings at a neighbourhood level. We use cutting edge software tools to track your keyword rankings and provide the complete picture of your local visibility.
Reports and Analysis
Our regular performace reports will provide you with well presented data showing key metrics and kpi’s. We’ll use this information to constantly adjust and improve campaigns, where they need it most.
