Local SEO Scotland

Are you struggling to get your business to the top of Google Maps in Scotland?

You’re not alone. In fact, over half of all local businesses are missing out on the opportunity to be found online because they don’t have a strong presence in Google Maps. That means they aren’t getting the leads and sales that they deserve.

But it doesn’t have to be this way!

We can help with Local SEO Scotland to get you ranking higher than your competition.

That means more people find your business when searching for what you offer locally.

If you want more customers calling you or walking through your door, then we need to talk right now!

local SEO Scotland
Find Out How Your Business Ranks – Click Here for a FREE Search Grid Ranking Report

Our team specializes in helping small businesses like yours get ahead of their competition by ranking high on search engines like Google Maps and Bing Local Search.

By working with us, we will make sure that every customer who is looking for what you offer finds YOU first! It’s time to take back control of your marketing efforts and start seeing results from them today!

Why Your Business Needs Local SEO Scotland

Once you achieve better search engine rankings, you will see an increase in targeted traffic to your website – and that means more leads and sales for your business. We have the SEO experience and knowledge to help you achieve the results you desire.

Start Dominating Your Local Competition Today!

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What is Local SEO or Google Map SEO?

what is local seo

Local SEO is a set of strategies designed to help your local business rank higher on Google Maps when people in your area search for the products and services your business offers. Common Local SEO tasks include;

  • Claiming and optimizing a business’s Google My Business profile
  • Posting updates and photos on Google My Business
  • Acquiring, monitoring and responding to customer reviews
  • Monitoring and building citations
  • Tracking keyword rankings on Google Maps
  • “localizing” your business website.

After analysing the behavior of millions of it’s users, Google found that people who search for certain types of businesses often want results from their local area. That’s why Google includes a proximity factor in their local search algorithm. This means that Google takes your location into account when you search for a local keyword, even if you don’t include a city name or “near me” in your search.

If you’re at work and want to get a sandwich delivered for lunch, for example, Googling “sandwich delivery” shows you a list of places near your office that deliver in your local area.

But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a sandwich delivered from somewhere close by.

Local search has been around for a long time, but it was limited because people only used their desktop computers. Now that more people are using mobile internet access, local search has exploded in popularity. So local SEO is very important for the success of any business that offers local products or services. Local business owners need to pay attention to this trend and adjust their strategies accordingly.

Start Dominating Your Local Competition Today!

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How to Improve Your Ranking on Google Maps

When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.

For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit.

To improve your business’s local ranking, use Google Business Profile to claim and update your business information.

how to improve your ranking on google maps - local seo

Update your business info for better visibility

Make sure your business information in the Business Profile is accurate, complete and engaging. This way you can maximise how often users find you when they search locally!

Enter complete and accurate data

Keep your information up to date so you can be found more easily. When a user is searching for something specific, they want the most relevant business near them that fits their criteria – which means it’s important not only have complete listings but also accurate ones!

Provide accurate information like, especially;

  • Physical address
  • Phone number
  • Category

Claim/Verify your locations

To be on top in local search results, it’s important that you claim and verify your business locations across Google products like Maps and Search.

Keep your hours accurate

It’s essential to keep your business’ opening hours up-to date. This includes when you open and close as well as any special event or holiday openings that may occur throughout the year.

Manage & respond to reviews

Managing customer reviews is important for any business because it shows that you care about your customers. When a customer leaves feedback, make sure to reply and thank them! It could help improve visibility of your location on Google Maps or other search engines so be sure to have a proactive approach to reviews.

Add photos to your GMB

Google Business Profile photos are an essential tool for showcasing your goods and services, as well telling the story of what you do. The right pictures can also show customers that this is a business they should work with!

How Google determines local ranking

Relevance, distance and prominence are the three main factors that help the Google algorithm decide which businesses show up in local search results. For example, if a business is farther away from you but is more relevant or prominent than a business that’s closer to you, it will rank higher in the local search results.

Relevance

Relevance is how well your local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.

Distance

Distance is how far each potential result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what we know about their location.

Prominence

Prominence is how well-known a business is. Some places are more well-known offline, so search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results.

Google takes into account many factors when ranking a business. This includes information from the web such as links, articles, and directories. The number and quality of Google reviews also play a role in determining a business’ ranking. Additionally, how your site appears in search engine results pages (SERPs) is also important. To improve your ranking, follow SEO best practices.

Our Local SEO Scotland Services

Our Clients Say

“Nick is extremely knowledgeable but also he is able to provide guidance to achieve the best results for ourselves. We have used his SEO skills for our own brands and outsourced some client work. I have no hesitation in recommending his services.”

“Nick started work with us at the beginning of 2015. Our team has been very impressed with the results and service Nick has provided. Keep up the great work!”

“Nick Arthur has provided our social media training for the last 12 months and is helping us to improve on our social media strategy. Nick has great knowledge of FB, LinkedIn and Twitter as well as the other various platforms and will help you have a clear understanding on how to target and engage new customers.”

“I would highly recommend Nick Arthur from Positive Internet Marketing. His knowledge and expertise in SEO is extensive. He is professional, approachable and very helpful and has delivered consistent results for my business.”

“Nick provides an excellent E2E service, from carefully scoping out your needs, through development of a relevant and tailored strategy to his patient and supportive mentoring and training delivery. If you are not exploiting Social Media for your business, contact Nick – you will be delighted at the results!”

“Worked with Nick to develop SEO, and social media strategies for our practice. Very pleased with level of service, and outcomes. Definitely worth working with Nick.”

“Nick has been really beneficial in the 6 months he has been working on our behalf, we have worked with quite a few characters and agencies in the SEO market and it’s good to be utilising the skills of someone who actually delivers without over charging. Great advice and focus from day one.”

“I had the pleasure to work with Nick on a complex outreach project. Since I worked for b2b clients the content and the provided links had to be super contextual and high quality as well. Nick kept updating on weekly basis on his performance and provided very clear status and provided qualitative and contextual links.”

“We’ve engaged with Nick for link building services when we’ve had bandwidth issues with our in-house team. It’s tough to find high quality providers and few make the cut. Nick is the exception. He and his team are professionals. Communication is excellent and he delivers results. I would not hesitate to work with Nick again.”

“I’ve been working with Nick for the past 2 years to help develop our link-building strategy in the UK. Nick has helped us to acquire many high authority education backlinks in a natural way, and has helped to boost our overall site authority and TF. Nick’s approach to link building focuses on reaching out personally to authoritative and topically relevant sites. This approach has allowed us to acquire strong links that we would never have gotten from other link builders. I would definitely recommend Nick to anyone looking to build their backlink profile.”

“Nick agreed to audit my website and reformat my Google ad. Almost instantly this transformed things, I was page one on Google searches and enquiries started to come in. Since then, Nick has kept a watchful eye on the advert and communicated with Google on my behalf. Every year my business has grown, which is very rewarding. I would thoroughly recommend Positive Internet Marketing Ltd. if you want to increase your profile online.”

Start Dominating Your Local Competition Today!

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