An Introduction to Search Engine Optimisation – SEO

Search Engine Optimisation SEO PerthSearch engine optimisation (SEO)is the set of strategies that are used to ensure your website will win one of the top positions in the relevant results pages.

Website Traffic is the lifeblood of any online business. The success of your virtual enterprise will greatly depend on how much traffic you’ll be able to generate for your website.

On average, 80% of the traffic for your web pages will come from the search engines.

It is therefore very important to implement search engine optimisation techniques and tactics that will allow your website to grab prominent positions in search engine results pages (SERPs) for relevant queries. The higher your website ranks in the SERPs, the more traffic you can generate for your website.

Why Is SEO Important?

If your website doesn’t rank prominently in the relevant SERPs, then your business will be missing out on a huge source of prospective visitors and potential customers.

Because SEO will greatly strengthen your online presence and potentially drive thousands of visitors to your website, your business will get to enjoy the following benefits:

  •     Increased awareness for your brand;
  •     Increased awareness for your products/services;
  •     Increased sales;
  •     Growth in the number of leads you’ll be able to gain, and ultimately
  •     Higher profits! 

How Can You Implement SEO Techniques?

Basically, these SEO techniques can be classified into two groups:

1. On-Page SEO.

This includes SEO methods that you can implement on the pages of your website. Such SEO methods consist of keyword research and selection, content creation employing proper keyword density levels, compliance with latent semantic indexing (LSI) associations, keyword placement on integral parts of each web page, keyword placement on the source code of each web page, and other similar strategies.

2. Off-Page SEO.

This is also called link building. Basically, this technique involves tactics that are done outside of your website. These tactics are all about spreading backlinks that will lead to your website. Search engines weigh the importance of websites by analyzing the number of significant backlinks to your site.

On-page SEO requires comprehensive expertise. Off-page SEO requires lots of time and manual work.

If you really want to succeed with your SEO strategies, contact us today for a consultation.