Social Media Marketing 2017-09-20T14:43:47+00:00

Social Media Marketing

If you’re looking for experts to look after your social media marketing management and training needs, then look no further than the #1 social media services company in Perth – Positive Internet Marketing Ltd.

It wasn’t too long ago — only a few years ago, in fact — that media influencing and shaping our culture was defined by television, radio, and print. These traditional media outlets held our attention at their disposal, on their own timetable, with little reach beyond daily coffee machine conversation.

Today, of course, traditional media’s influence in our lives has undergone a significant decline. Radio advertising is down, television ratings are in free fall, and newspaper subscriptions have all but become extinct.

In their place, our collective attention has focused on the global reach and interactivity of social media.

In the YouTube era, revolutions are televised with millions of views and instant commentary. Twitter users share real time updates on breaking news in 140 characters or less. And armies of Facebook members take to the digital page to embrace causes, as the ever-growing network surpasses a billion active users.

Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)

With the rise of social media, the world’s population is experiencing entirely new levels of interaction. And it’s no wonder that online marketing has embraced new media in ways never before imagined. Businesses now have a direct route into consumer’s daily lives, becoming a part of their daily conversation and influencing their buying decisions on a personal level.

All of this means very little to the small local business owner, however…without a strategic understanding of real relationship between social media and the sales process.

The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)

At Positive Internet Marketing, we’ve discovered that many local companies make the mistake of jumping on the Twitter bandwagon with nothing to say — or establish Facebook accounts with no more strategy than getting “likes” for their business page. Very soon these companies experience “Social Media Fatigue,” and as a result, miss out on the true impact an integrated social media campaign can have on their business.

At Positive Internet Marketing, we realise that the real power behind social media marketing is the ability to build and strengthen relationships with your customers. And just as with anything in marketing, there is no “one size fits all” approach.

We take the time to research your marketplace, and determine the social media strategies best served in developing influential relationships with your prospects. Our strategy focuses on the social media platforms that make sense in your marketplace, and provides the content and experiences that are most likely to build your relationships.

Another powerful aspect of social media marketing is the immense amount of data and metrics it provides. Whilst targeting consumers based on interests and geography isn’t necessarily a new idea, social media allows for unprecedented opportunity to measure and examine results, and to split test and refine our efforts with very little expense.

At Positive Internet Marketing, we provide a clear understanding of the ways your prospects make use of social media, and build a campaign that takes full advantage of those opportunities. When your company becomes a part of the way your prospects thinktalk, and interact, there’s no limit to the impact it can have on your business.

From our base in Perth, we manage social media clients in Edinburgh, Glasgow, Dundee and throughout Scotland and the UK.

Is there a lengthy contract? 2017-09-20T14:30:31+00:00

No. If for whatever reason you do not want to continue working with us, all we ask for is 28 days notice.

Do you have any guarantees? 2017-09-20T14:29:54+00:00

In the world of social media, it’s impossible to guarantee a certain number of new followers or likes (without using unethical techniques, which we avoid completely).

That being said, we do guarantee that we will act professionally and with integrity at all times. We will be honest with you about what will work and what wont, and hope to continue the working relationship long into the future!

Why can’t we just do this ourselves? 2017-09-20T14:28:48+00:00

Social media management is something many business owners run themselves, but they usually achieve very little. SMM (social media management) has become a huge industry, with hundreds, if not thousands, of tools and platforms available that each take a good amount of time to learn and keep on top of.
Combine this with keeping up to date with all of the latest changes in social media, and you’ve got a pretty hefty task on your hands.
By all means, you can go this alone. We can train staff members, but as staff usually have several other responsibilities, maintaining a high standard on the profiles, as well as keeping the staff members up to date with industry developments, can prove to be very costly.

How will my own staff get involved? 2017-09-20T14:28:05+00:00

We can work with you to set up various logins for your staff members so they can also log in and respond to mentions, etc.
It’s important that we keep in close communication about this to ensure duplicate replies are not published.
We are also able to talk your staff through various social media ‘best practices’ etc, to ensure there is a cohesiveness throughout all of the profiles.

What if something goes wrong? 2017-09-20T14:27:27+00:00

There’s no complete protection from human error, so if you notice something has gone wrong (this is very rare), let us know straight away and we will get to work on fixing it.
You know your business better than anyone, so we expect to receive regular feedback from you so we can evolve the management of your profiles and make sure our interactions and scheduled posts are on target each and every time.

How can I trust another company with my social profiles? 2017-09-20T14:26:22+00:00

We understand that you want to save time, but also improve your business. Yet, understanding and managing social profiles in a way that generates a positive return is something that the majority of businesses fail to do.
By hiring us, you can be confident that your profiles are being managed by a company that successfully manages the profiles of a large number of other clients from a wide variety of industries.
Each business has its own unique voice, and its own principles that it wants to abide by, so we keep all of this in mind with every post we publish and every interaction we join.