How to Grow Your Business with Online Reputation Management Many business owners regard online reputation management as a way of protecting their business against negative reviews and comments. Goodwill and a strong reputation can take years to build, and they can be seriously harmed if chatter on social media doesn’t reflect the truth about a … Read more
How Long Does SEO Take to Work? We’re often asked the question – “how long does SEO take to work?“. The truth is, it’s a question that can’t easily be answered. Factors such as site structure and content, keyword selection, inbound link profile, strength of competition, current ranking position, domain age, etc, all play their part in … Read more
The Top 7 Benefits of Social Media for Small Business Owners When Facebook first came along, it was viewed as nothing more than a way for old friends to reconnect and new friends to find each other. That has changed dramatically, and these days businesses are routinely using not only Facebook, but other social media … Read more
Tracking Progress and Measuring Social Media ROI There is a tendency when using Social Media as a marketing tool, to think of it as somehow different to marketing in the real world. It’s not, it is exactly the same. Everything that holds true for marketing in the cold light of day holds true for marketing … Read more
Social Media Tools – Management and Analysis A marketing strategy and its associated plan are more than just documents you produce because you have to, they are ‘living’ documents. This means they have to be used, referred to and updated as your marketing progresses, with the help of social media tools. This is particularly true … Read more
Defining Your Social Media Strategy Social media definitely evened out the playing field when it comes to promotion and advertising, targeted or general. The flip side is that it becomes too easy to underestimate the seriousness of your marketing endeavour. Social media promotion is quite inexpensive when compared to traditional channels. However, it is still … Read more
Why a Strategy is Essential for Social Media Success Everyone says they know marketing is important, but when you start talking about return on investment (ROI) most people give you a blank look. This is a fundamental failure in understanding. At its most basic, your business exists to make money and everything you do in … Read more
What is Marketing Automation and How can it Help Grow your Business? The traditional forms of marketing and lead generation are changing rapidly, thanks to new technology and methods that are proving to be more effective. While the reliance on the sales funnel model will probably not change much, how the funnel is filled is definitely … Read more
Nick Arthur Joins an Elite Group of Inbound Marketing Certified Professionals Nick Arthur, Head Honcho at Positive Internet Marketing Ltd, receives his Certification in Inbound Marketing with an exam score of 96%! The Certification is awarded by HubSpot’s Inbound Marketing University Training Program. This certification acknowledges Nick’s proficiency in inbound marketing principles and best practices. … Read more
Local Google Marketing Campaigns Result in Huge Rise in Search Engine Rankings Could your Business Website benefit from this kind of increase in Search Engine Ranking? This is just one of the many Local Google Marketing campaigns we are running for local businesses, and as you can see the results are significant. This website was … Read more
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