How to Avoid Google Penalties – 10 On-Site SEO Tips When it comes to SEO, most information focuses on backlinking and off-site optimisation. A large part of SEO services does centre on factors that take place away from your own site, but that doesn’t mean you can ignore on-site SEO. Now, more than ever before, … Read more
7-Step Guide to Succeeding with Local Marketing As businesses start to appreciate the benefits of a strong online presence, local marketing has grown in prominence. There is greater understanding of how your business can be impacted by a high search engine ranking, a wide social media reach, a history of good reviews, and an extensive … Read more
Is Your Google Local Listing Fully Complete? Have you visited the new Google My Business local listing platform yet? If so, you may have noticed that it comes with a single dashboard and many features that can allow you to build a strong online presence for your local business. However, your Google Local listing has … Read more
How to Grow Your Business with Online Reputation Management Many business owners regard online reputation management as a way of protecting their business against negative reviews and comments. Goodwill and a strong reputation can take years to build, and they can be seriously harmed if chatter on social media doesn’t reflect the truth about a … Read more
How Long Does SEO Take to Work? We’re often asked the question – “how long does SEO take to work?“. The truth is, it’s a question that can’t easily be answered. Factors such as site structure and content, keyword selection, inbound link profile, strength of competition, current ranking position, domain age, etc, all play their part in … Read more
The Top 7 Benefits of Social Media for Small Business Owners When Facebook first came along, it was viewed as nothing more than a way for old friends to reconnect and new friends to find each other. That has changed dramatically, and these days businesses are routinely using not only Facebook, but other social media … Read more
Tracking Progress and Measuring Social Media ROI There is a tendency when using Social Media as a marketing tool, to think of it as somehow different to marketing in the real world. It’s not, it is exactly the same. Everything that holds true for marketing in the cold light of day holds true for marketing … Read more
Social Media Tools – Management and Analysis A marketing strategy and its associated plan are more than just documents you produce because you have to, they are ‘living’ documents. This means they have to be used, referred to and updated as your marketing progresses, with the help of social media tools. This is particularly true … Read more
Defining Your Social Media Strategy Social media definitely evened out the playing field when it comes to promotion and advertising, targeted or general. The flip side is that it becomes too easy to underestimate the seriousness of your marketing endeavour. Social media promotion is quite inexpensive when compared to traditional channels. However, it is still … Read more
Why a Strategy is Essential for Social Media Success Everyone says they know marketing is important, but when you start talking about return on investment (ROI) most people give you a blank look. This is a fundamental failure in understanding. At its most basic, your business exists to make money and everything you do in … Read more
Getting found on Google is no longer optional. If your business isn't showing up in the Local Pack (Google Maps results), you're losing business to competitors who are. Whether you're a service-area provider, have a brick-and-mortar location, or manage multiple locations across the UK, this guide gives you real, actionable steps to boost your visibility and trust online.
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