Search Engine Optimisation (SEO) is the practice of ensuring your website appears as high up the search engine results as possible when your potential customers are searching online for the goods and services you provide.
Unfortunately, many SEO practices have recently drawn penalties (and in some cases caused businesses to be blacklisted by the search engine), as Google has made efforts to crack down on the tricks and backdoor techniques many SEO firms have employed to game the system.
As the dust has settled, a few simple truths have emerged about what it takes to play nice with Google. There simply are no “magic bullets” — no secret formulas or back room tactics to miraculously leap to the top spot in search engine results.
FREE Report - Google+ Local for Business
It turns out, Google is looking for exactly what your customers are looking for from your business — Useful, relevant content that engages your readership and drives prospects through your sales funnel directly into your revenue stream.
75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
The statistics bear out some pretty stark truths. Over 85% of all action that results from search activity takes place from the first page of Google results…And an overwhelming percentage of that action occurs amidst the first 4 results at the top of the page. Your prospects – your future customers — are using search to take direct buying action, and if you aren’t getting noticed…You aren’t getting sales!
As a local business, one tremendous advantage you have in the search engine game is the emergence of local search technologies. Google recently rolled out their Google+ Local service, making it easier (and more critical) than ever for local small businesses to optimise their company for search results.
Google+ Local assesses your company’s relevance in local search results, based on the local keywords, popularity and relevance, and the authority your site displays. Additionally, the growing utilisation of smartphone, mobile, and GPS enabled search options are creating more and more opportunities for local businesses to integrate local search into their online marketing strategies.
Local search results always appear “above the fold” — meaning that your small business, when properly optimised, will appear above organic search results. And they include important information your customers need to further the buying process — directory listings, contact information, maps and reviews that are essential to a properly optimised local business listing.
Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
At Positive Internet Marketing, we integrate local and organic search as a part of every essential online marketing strategy. It’s a cornerstone to the success of any local small business marketing campaign, and the driving force behind our Search Engine Optimisation Services.
We optimise your local business not only by making sure your customers (and Google) can easily find the information they’re looking for, but by optimising your site for the local keywords that drive search results, cleaning up your company’s local directory listings and references, and making sure your site is offering relevant, current content.
At Positive Internet Marketing, we’re the experts in local search, and we don’t just promise results — we guarantee them. We offer a guarantee to all of our local SEO clients — If your business isn’t ranking in the top local search results after 90 days of using our service, we’ll continue to work for free until it does.
Who is at the top of local search results for your local keywords? If it’s not your business, then odds are, it’s your competitor’s.
Contact Positive Internet Marketing Ltd today for a free 30 minute consultation on how we can boost your business with our Search Engine Optimisation Services and begin driving qualified local leads directly to your doorstep. We have the tools and experience to put you on top.
