Search Engine Optimisation (SEO) is the practice of ensuring your website appears as high up the search engine results as possible when your potential customers are searching online for the goods and services you provide.
Unfortunately, many SEO practices have recently drawn penalties (and in some cases caused businesses to be blacklisted by the search engine), as Google has made efforts to crack down on the tricks and backdoor techniques many SEO firms have employed to game the system.
It turns out, Google is looking for exactly what your customers are looking for from your business — Useful, relevant content that engages your readership and drives prospects through your sales funnel directly into your revenue stream.
75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)