Social Media

Put an End to your Social Media Management Nightmares Have you ever made a commitment to your business that you didn’t keep? If you answered ‘no’ – I, a) salute you and, b) really want to know your secret! If you’re like me, you’ll regularly have to compromise, shuffle around your priorities and invariably, tasks … Read more

The Top 7 Benefits of Social Media for Small Business Owners When Facebook first came along, it was viewed as nothing more than a way for old friends to reconnect and new friends to find each other. That has changed dramatically, and these days businesses are routinely using not only Facebook, but other social media … Read more

Tracking Progress and Measuring Social Media ROI There is a tendency when using Social Media as a marketing tool, to think of it as somehow different to marketing in the real world. It’s not, it is exactly the same. Everything that holds true for marketing in the cold light of day holds true for marketing … Read more

Social Media Tools – Management and Analysis A marketing strategy and its associated plan are more than just documents you produce because you have to, they are ‘living’ documents. This means they have to be used, referred to and updated as your marketing progresses, with the help of social media tools. This is particularly true … Read more

Defining Your Social Media Strategy Social media definitely evened out the playing field when it comes to promotion and advertising, targeted or general. The flip side is that it becomes too easy to underestimate the seriousness of your marketing endeavour. Social media promotion is quite inexpensive when compared to traditional channels. However, it is still … Read more

Why a Strategy is Essential for Social Media Success Everyone says they know marketing is important, but when you start talking about return on investment (ROI) most people give you a blank look. This is a fundamental failure in understanding. At its most basic, your business exists to make money and everything you do in … Read more