It wasn’t too long ago — only a few years ago, in fact — that media influencing and shaping our culture was defined by television, radio, and print. These traditional media outlets held our attention at their disposal, on their own timetable, with little reach beyond daily coffee machine conversation.
Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)