Marketing online for the small business has undergone significant changes in the past five years. In the early years of online marketing, many of the cues taken from traditional marketing seemed perfectly suited for the new medium.
Buying traffic (email lists), intruding into the prospect’s personal online space (pop up ads, spam), and a shotgun approach to the masses seemed to work at first.
But these solutions proved costly and ineffective — And most importantly did nothing to engage consumers in the buying process. These old school business models relied on a one-way communication model that completely ignored the truly unique potential of the online experience.
Only recently has an effective approach to online marketing appeared, one that takes into account the possibilities unfolding daily through developments in search technologies and social media.
One that engages consumers, becomes a part of their online experience, and creates a two-way dialogue between prospects and businesses. And new ways of targeting traffic,analysing data, and improving upon results, have resulted in lower costs, and a greater return on investment than ever before.
Inbound Marketing is a holistic approach that takes into account the way consumers use search engines and social media to influence their buying decisions. Rather than casting wide nets with little return, Inbound Marketing is the technique of drawing interested prospects to your business, through quality optimisation, social media, and providing engaging content consumers desire.
68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
As your business builds these relationships, you’ll be nurturing a steady stream of self-qualified leads that are eager to take action. By focusing on your customers’ needs, rather than the perceived needs of your business, your company will make more effective offers, see more action and conversions, and develop long-term strategies that will impact your business at every level.
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
At Positive Internet Marketing, we are Certified Inbound Marketing Professionals. We’re experienced, highly trained experts in the craft of developing consumer relationships and transforming them into results.
And we’re ready to put our knowledge to work for your business.
Some of our Inbound Marketing strategies include
- Building web platforms that drive qualified traffic into your sales funnel.
- Optimisation of your web presence for a buyer-oriented focus
- Providing integrated content marketing that engages qualified traffic
- Social media strategies that call consumers to action
- The creation of buyer-oriented offers that get immediate results
- Analysis and interpretation of key measurements and statistics
- Refining and building upon results
We understand the ways consumer behavior is evolving. Our Inbound Marketing strategies are a reflection of those changing behaviors, and we’re ready to position your business to take full advantage of these exciting new opportunities.
We’re offering a free 30 minute consultation to give you a better understanding of the powerful potential of Inbound Marketing, and how it impacts your business. Contact us today to schedule your appointment, and discover how building relationships in today’s marketplace is the key to a brighter future for your business.