Marketing online for the small business has undergone significant changes in the past five years. In the early years of online marketing, many of the cues taken from traditional marketing seemed perfectly suited for the new medium.
68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)